Redditch will benefit from a new £50 million fund to support the town’s high street get safely back to business.

To prepare for the reopening of non-essential retail when the scientific advice allows, the Reopening High Streets Safely Fund will help councils in England introduce a range of safety measures in a move to kick-start local economies, get people back to work and customers back to the shops.

It will also support a range of practical safety measures including new signs, street markings and temporary barriers. This will help get businesses get ready for when they can begin trading safely, not only in high streets and town and city centres, but also in other public spaces like beach fronts and promenades.

Councils will also be able to use this money to develop local marketing campaigns to explain the changes to the public and reassure them that their high streets and other commercial areas are safe.

It’s been confirmed that Redditch Borough Council will receive £75,088 from this fund.

It is the government’s ambition to reopen non-essential retail in a phased way from 1 June, subject to the scientific advice. The government will set out further detail on how and when these can reopen safely shortly.

Rachel said:As we begin to slowly return to normality, the re-opening of our high streets will be key to kick-starting our economic recovery. This funding to help Redditch Borough Council in this endeavour is very welcome.

“Unlocking Redditch’s full potential is a top priority for myself and the council and this work is continuing as we develop Redditch’s Town Deal bid. We’re determined to access the full £25 million in order to regenerate our town.”